motivecraft

Digital Marketing Agency for Local and Regional Businesses — Motivecraft Collective

Built for founderswho have a business to run.The marketing is on us.

Most of the businesses we work with are doing between $500K and $10M a year. Established domain expertise. Lagging marketing performance. Outdated website, unknown marketing ROI, agency burned. We connect what you know to the digital tools your customers already use.

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Digital Marketing Services for Local and Regional Businesses

What we do

Everything your
business needs.
Nothing you don't.

Project-based engagements. Specialists brought in when the work calls for them. One point of contact, every step.
01

Digital Presence & Local Visibility

Google is one of a dozen platforms now. Yelp, Apple Maps, OpenTable, and the rest feed the AI search engines (ChatGPT, Gemini) deciding whether your business gets recommended. We make sure you show up where it counts, with the right information.

02

Website Audit & Optimization

Your website is being read by humans and search crawlers at the same time. We go under the hood: front-end experience, back-end performance, schema markup, site architecture. If something's broken or holding you back, we find it and fix it.

03

Strategic Content & Production

Before you amplify anything, you need a voice worth amplifying. We build the content foundation: strategy, production, and the digital assets that live across your owned channels. Video, photography, copy, social. Built to feel like your brand, not a template.

The Foundation → Growth Layer

Steps 1–3 build your presence. Steps 4–5 put you in the zeitgeist.

04

Branded Partnerships & Cultural Reach

This one isn't for everyone, and that's by design. Once the foundation is solid, some brands are ready to enter the conversation their audience is already having. We build the partnerships, brief the creators, handle the contracts, and run the media behind it. Authentic reach, on the channels that matter, at the moment it lands.

05

Repeatable Systems & Strategic Exit

Every engagement ends with you holding something that works without us. Repeatable frameworks, low-cost to operate, built around how your business actually runs. If you want us in your corner after that as a fractional strategic partner (a few calls a month, a fraction of what an agency retains), that option stays on the table.

How Motivecraft Collective Works With Clients

How we work

Three phases.
One point of contact.

01

Discover & Define

A strategy call to map the actual problem and the actual goal.

02

Build & Align

An audit, a set of priorities, and the milestones that get us there.

03

Execute & Improve

Focused phases of work. Specialists in, specialists out, momentum kept.

Take a look under the hood

Digital Marketing Pricing for Small and Local Businesses

Rates
We start at $1,500, stay in through the work, and give you your time back.
$50,000

starting at $1,500 per 30-day engagement · scope dependent · no ceiling

Client Work — Websites, Local SEO, and Digital Strategy by Motivecraft Collective

Selected work

Our workspeaks for itself.

Brand systems, websites, local search, and partnerships built for businesses that are already working, and ready to be found by the people looking for them.

More work coming soon
Northern Boat Brokerage

Northern Boat Brokerage operates out of Cleveland on Lake Erie. We handle the full digital footprint: site build, Google Business Profile, listing strategy, and search visibility for buyers across the Great Lakes region.

Visit site ↗

Meet the Founders — Motivecraft Collective

Founders

From people
who chose to be here.

Motivecraft is intentionally small at the top: two people, twenty years of combined experience, one engagement at a time, specialists on call when the work calls for it.
Seth Weinkranz
Seth

Founder & Strategy Lead · Whitefish, MT

Seth Weinkranz

Seth spent over a decade in LA, New York, Texas, and Utah working inside media companies, ad agencies, and software firms as a senior account and client success leader. He built and ran branded partnership divisions, running influencer programs for Fortune 500 clients. Then he moved to Whitefish. Working with local and regional businesses made the gap obvious: the strategy, creative, and account discipline that Fortune 500 brands take for granted almost never reaches the businesses down the street. Motivecraft Collective exists to close that gap.

Clayton Weber
Clayton

Partner · Cleveland, OH

Clayton Weber

Clayton has spent his career doing the job next to the job he was hired for. In healthcare, he built a business development engine that generated $1.8M. He then built Northern Boat Brokerage from zero digital presence to the top of Cleveland search results in under a year. What he's unusually good at is starting things that work, then knowing exactly when to hand them off. He optimizes for the outcome landing.

Specialist Network — Motivecraft Collective

The collective

A specialist for every solution.

Project-based work means we right-size the team to the engagement. These are the people we trust most with the parts that aren't ours.
Philip Leclerc

Creative Director & Filmmaker

Whitefish, MT

Philip Leclerc

Cinematic videography, brand storytelling, short-form video, real estate media.

Fatimah Elshanawany

Lead Influencer & Program Manager

Miami / Madrid

Fatimah Elshanawany

Creator and influencer programs, partnerships, multi-market campaign execution.

Ray Kim

CEO Eyestamp · Paid Media & Performance

California

Ray Kim

Performance and paid media for Adobe, Target, Hinge, Fanta, US Navy.

Digital Marketing Agency Serving Local Businesses Across the United States

Footprint

Small team.
Serious footprint.

The map shows the engagements we've shipped or are actively running. Every pin is a real client; every pin is a story we'll tell over a discovery call.

Book a Discovery Call with Motivecraft Collective

Let’s talk

Start with a call.

Bring the question. We’ll bring the team, the diagnosis, and an honest answer on whether we’re the right fit.

Book a discovery call